Year of release: 2014
Producer: Lynda.com
Producer’s website: www.lynda.com/Audio-Music-Business-Skills-tutorials/Selling-Music-MP3s-Streams-CDs/163755-2.html
Author: Bobby Owsinski
Duration: 00:54:04
Type of material distributed: Video lesson
Language: English
- 100.6 MB
Description: Learn how to make more money selling your music. This course examines a two-tiered approach to music promotion and sales: one focused on CDs and vinyl, and the other on digital downloads. Industry insider Bobby Owsinski explains for the first time why burned CDs are essential as a marketing tool.
He then moves on to digital media, providing an overview of digital music services and available players. Bobby will show you how sharing some of your music can actually lead to more sales, as well as how to set a price point for your music. He discusses the importance of metadata and registering your song with copyright organizations to ensure you get paid when your music is played on the radio, TV, or online. Finally, Bobby will cover how to get your music on major online services, including Spotify, Pandora, and iTunes.
Learn how to make more money selling your music. This course examines a two-tiered approach to music promotion and sales: one geared toward CDs and LPs, and the other toward digital downloads. Industry insider Bobby Owsinski first explains why it’s still important to make CDs—to use as marketing tools and bundle them into unique music packages to sell to fans—and prepare for album releases so you get the most bang for your marketing buck.
Next, he moves into the digital realm, giving an overview of the digital music services and players available. Bobby shows how giving away some of your music can actually lead to more sales, and how to set the price point for your music. He discusses the importance of metadata and registering your songs with performance rights organizations to ensure you get paid when your music is played on the radio, TV, or the Internet. Finally, Bobby wraps up by explaining how to submit your music to the largest online services, including Spotify, Pandora, and iTunes.
Content :
Introduction 1m 10s
Welcome 1m 10s
1. Selling CDs 22m 56s
Why a CD is still a good idea 2m 53s
Using your CD as a marketing tool 1m 37s
Using bundling to promote sales 56s
Using multitiered packages to promote sales 1m 48s
Unique music packages 54s
Setting album-launch milestones 2m 28s
What to do after the album is finished 3m 38s
How to submit to Gracenote 3m 10s
How to submit to the All Music Guide 2m 56s
Making a limited run of CDs 1m 3s
Preparing for a vinyl release 1m 33s
2. Selling Music Digitally 28m 52s
An overview of digital music delivery services 2m 32s
Choosing a digital music aggregator 1m 42s
Monetizing your YouTube videos 1m 49s
Why the $0.99 price point? 1m 55s
The pros and cons of giving your music away 2m 53s
The four kinds of free 2m 26s
The reason why metadata is so important 2m 7s
The basic metadata every track should have 2m 50s
How to register your songs with the performance rights organizations (PROs) 2m 5s
Submitting your songs to Pandora 1m 39s
Submitting your songs to Spotify 2m 6s
Submitting your songs to iTunes 44s
High-resolution music options 2m 9s
The new release schedule 1m 55s
Conclusion 1m 6s
What’s next? 1m 6s
Sample files: none
Video format: MP4
Video: AVC, 1280×720, 16:9, 30,000 fps, 598 kbps
Audio: AAC, 44.1 kHz, 160 kbps, 2 channels
