Year of publication: 2016
Producer: CreativeLive
Producer’s website: www.creativelive.com/courses/smart-pr-artists-entrepreneurs-and-small-business-ryan-holiday
Author: Ryan Holiday
Duration: 11:01:15
Type of material distributed: Video lesson
Language: English
- 3.68 GB
Description: Getting free media attention is a powerful and often misunderstood communication tool. Join media strategist and best-selling author Ryan Holiday for his course on how to create smart, savvy, and provocative PR campaigns. Whether you are a business owner, freelance artist or a creative entrepreneur, Ryan’s course will teach you how to get the right kind of attention, without paying for it.
Take your business to the next level with proven strategies and techniques from Ryan Holiday, who at the age of 23yrs, landed one of the most high profile marketing jobs as Marketing Director of American Apparel.
Content :
1. Day 1 Pre-Show 10:31
2. Introduction to PR 18:03
3. Case Study: 5 American Apparel Campaigns 32:08
4. Interview with Joey Roth 29:02
5. A New Definition of Marketing (with Brendan Gahan) 1:14:23
6. Your Thing Isn’t Ready to be Marketed 36:04
7. Creating Compelling Narratives 32:34
8. How to Make Things Viral (with guest Ian Spector) 22:25
9. The Importance of Video 25:41
10. Hot Seat (with guest David Thier) 34:38
11. Day 1 Wrap-Up 05:44
12. Day 2 Pre-Show 08:31
13. Introduction 11:59
14. Introduction to HARO 31:19
15. How to Pitch to Bloggers & Launch Products Part 1 38:11
16. How to Pitch to Bloggers & Launch Products Part 2 1:06:32
17. Blow Your Message Up 40:42
18. Making Interesting Ads 19:14
19. Risk 16:12
20. Hot Seat With David Thier 43:49
21. Day 2 Wrap-Up 06:15
Sample files: none
Video format: WMV
Video: WMV3, 944×528, 16:9, 25.000 fps, 700 kbps
Audio: WMA, 44.1 kHz, 96.0 kbps, 2 channels
