Year of publication: 2014
Producer: Lynda.com
Producer’s website: www.lynda.com/Illustrator-tutorials/Designing-Logo-Band/160273-2.html
Author: Nigel French
Duration: 01:20:00
Type of material distributed: Video lesson
Language: English
- 205.9Â MB
Description: A great band deserves a great logo. Think of the dancing bears of the Grateful Dead, or the Hot Lips of the Rolling Stones, or even the Beatles. Their famous logo is simply a simple text design with a dropped T. Your job as a designer is to come up with various logo ideas for your clients and select the best one. In this course, Nigel French uses the Brooklyn band Shy Hunters as his client and shows how rough sketches evolve into a beautifully designed logo. It also shows how to prepare logo design variations and formats for different purposes, for print, websites and social media.
A great band deserves a great logo. Think about The Grateful Dead’s dancing bears or The Rolling Stones’ “hot lips.” Or even The Beatles: their famous logo is just a simple text-based design with a drop T. As a designer, your responsibility is to come up with a variety of logo ideas for your clients and hone in on and finesse the best one. In this course, Nigel French uses a client brief from Brooklyn-based band Shy Hunters, and shows how to evolve rough sketches into great logo designs, anchored by typography and highlighted with imagery. He also shows how to prepare variations on the design and format of the logo for different uses, such as print, websites, and social media.
Want more information about building a solid logo? Check out Nigel’s Designing a Logo course.
Topics include:
– Exploring type casing, weight, and alignment
– Evaluating typefaces
– Adding an enclosing shape or lines
– Presenting different ideas to clients
– Choosing colors
– Fine-tuning the design
– Saving separate versions of the logo
Content
Introduction 2m 44s
Welcome 1m 0s
What should you know before watching this course 1m 2s
Using the exercise files 42s
1. The Design Brief 2m 54s
Kicking off the project with the client’s brief 59s
Defining the logo-design process 1m 55s
2. Exploring Ideas 29m 46s
Establishing a workflow 3m 23s
Exploring type casing and weight 4m 6s
Exploring letterspacing and alignment 3m 40s
Evaluating typefaces 3m 11s
Combining the words 5m 29s
Adding an enclosing shape 3m 49s
Adding lines 2m 47s
Combining type and symbols 3m 21s
3. Presenting Ideas 17m 10s
Forming logo idea 1: Mysterious Figure 2m 24s
Forming logo idea 2: Lost Highway 2m 16s
Adding perspective and texture to logo idea 2 5m 28s
Forming logo idea 3: NxNW 5m 31s
Presenting the logo ideas 1m 31s
4. Finessing Ideas 27m 17s
Choosing colors for the logo 3m 30s
Evolving the logo idea 5m 8s
Fine-tuning the logo design 3m 50s
Preparing variations of the logo design 4m 11s
Formatting the logo For different uses: 1m 40s
Saving separate versions of the logo: 4m 55s
Creating a web-optimized logo: 4m 3s
Conclusion: 23s
Next steps: 23s
Example files: none
Video format: MP4
Video: AVC, 1280×720, 16:9, 29.970 fps, 1051 kbps
Audio: AAC, 44.1 kHz, ~160 kbps, 2 channels
