Release Year: 2014
Producer: Lynda.com
Producer’s Website: www.lynda.com/Audio-Music-Business-Skills-tutorials/Selling-Music-Merchandise/163756-2.html
Author: Bobby Owsinski
Duration: 00:38:48
Type of Material Shared: Video Lesson
Language: English
- 68.5 MB
Description: With record sales declining, bands now make a significant portion of their income from music merchandise. Or, as they say in the industry, “merch.” Therefore, it’s crucial for musicians to take the time to carefully study what they need to sell, how to design it, manufacture it, and market it to their fans. So join Bobby Owsinski as he teaches musicians how to make money selling their merch. He explains which products are the most profitable (and which never sell) and offers some ideas. Plus, you’ll learn the best places to order merch, price your products, and how to run a successful merch table at your show or tour. Bobby will finish with a look at online merch sales, either directly on your website or through a third-party company like Bandcamp or Topspin Media.
With the decline in record sales, bands now make a sizeable portion of their income from music merchandise—or, as they say in the industry, “merch.” So it’s important for musicians to spend time carefully considering what merch they should sell, how to get it designed and manufactured, and how to market it to their fans. So join Bobby Owsinski as he teaches musicians how to make money selling their own merch. He explains which products are the most profitable (and which never sell well) and offers some product ideas you might not have considered yet, like tour books. Plus, learn the best places to order merch, how to price your products, and how to run a successful merch table at shows or on tour. Bobby wraps up with a look at online merch sales, either directly through your band’s website or through a third-party company such as Bandcamp or Topspin Media.
Content :
Introduction 59s
Welcome 59s
1. Merchandise Strategies and Products 13m 11s
The basic strategy for selling merch 2m 50s
How touring bands sell merch 1m 22s
Designing merch artwork 2m 26s
The most profitable merch pieces 47s
Why your merch doesn’t sell 2m 24s
Selecting merch items 2m 10s
Creating a tour book 1m 12s
2. Ordering and Pricing Your Merchandise 10m 53s
Tips for ordering merch 3m 5s
Determining your costs 1m 8s
Determining your selling price 3m 43s
Using bundles to increase sales 1m 47s
Don’t forget the transactions costs 1m 10s
3.Running Your Merch Table 9m 23s
Essential merch table items 2m 28s
Ten things to make your merch table magnetic 2m 3s
Taking credit cards the fast and easy way 2m 55s
Sales tips for artists and bands 1m 57s
4. Online Merch-Sales Strategies 3m 30s
Selling your merch online 1m 23s
What to look for in an online shopping-cart service 2m 7s
Conclusion 52s
What’s next? 52s
Example files: not provided
Video format: MP4
Video: AVC, 1280×720, 16:9, 30,000 fps, ~520 Kbps
Audio: AAC, 44.1 KHz, ~160 Kbps, 2 channels
