Release Year: 2013
Producer: Lynda.com
Producer’s Website: www.lynda.com/Audio-SEO-tutorials/Website-Management-Musicians-Bands/135368-2.html
Author: Bobby Owsinski
Duration: 00:52:10
Type of Material: Video Lesson
Language: English
- 155.1 MB
Description: Many musicians want to showcase their music to the world but don’t create websites. In this course, Bobby Owsinski, drawing on his years of blogging experience, shows you how to develop a website that will help you sell your music.
Many musicians want to expose their music to the world, but don’t give their website—the keystone of a music marketing strategy—the attention it deserves. In this course, Bobby Owsinski draws on his years of experience running a blockbuster music blog and shows you how to design a website that will better promote and sell your music. Learn to balance the look of the site with its usability, avoid common design mistakes (like Flash and frames), and generate more traffic for your site with SEO. Plus, Bobby shows how to concentrate on the all-important press and booking sections, and introduces some tools for measuring your site’s success, such as StatCounter and Google Analytics.
Get more music marketing tips from Bobby in Facebook for Musicians and Bands and Social Media Basics for Musicians and Bands. More courses in this series coming soon!
Topics include:
Identifying the key elements of a successful band website
Visual design and navigation tips
Optimizing media for your site
Adding a website description and meta tags
Designing the press and booking sections
Measuring your website’s performance
Content :
Introduction 48s
Welcome 48s
1. Website Design for Musicians and Bands 22m 50s
General elements of a successful recording artist website 3m 1s
Page structure of a successful recording artist website 5m 2s
Visual design element tips 4m 34s
Site navigation tips 2m 25s
Optimizing media for your site 5m 9s
Website problems to avoid 1m 25s
Updating your website strategically 1m 14s
2. Website SEO for Musicians and Bands 8m 42s
The importance of the website description 2m 12s
The proper use of meta tags 2m 21s
Other important SEO concerns 4m 9s
3. Unique Components of an Artist’s Website 5m 58s
Your website’s press section 4m 40s
Your website’s booking section 1m 18s
4. Measuring Your Website’s Performance 12m 45s
Artist website performance metrics 1m 59s
Measuring website statistics with StatCounter 3m 45s
Measuring website statistics with Google Analytics 4m 53s
Measuring your backlinks 2m 8s
Conclusion 1m 7s
Next steps 1m 7s
Example files: none
Video format: MP4
Video: AVC, 960×540, 16:9, 30,000 fps, ~1,190 Kbps
Audio: AAC, 48.0 KHz, ~160 Kbps, 2 channels
